Promote the worldwide launch "Night at the Museum2 : Battle of the Smithsonian" amongst the global Windows Live Messenger community. Red Box produced a fun, viral campaign to run on Windows Live Messenger in over 15 countries. Taking key images and action footage from the film we created an advertising campaign to compliment the launch of "Night at the Museum 2 : Battle of the Smithsonian" in cinemas, getting WLM users excited about seeing the new fiml in the series. A set of localised creative elements that got people talking, laughing and slapping their monkeys at each other… in a strictly digital sense of course! For more information on this project please contact us