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''Fantastic Mr. Fox''
the brief:

Promote the worldwide launch "Fantastic Mr. Fox" through digital activity on instant messenger and mobile platforms.

the work:

Launching directly on the heels of the smash premiere on opening night of the London Film Festival, the Windows Live Messenger Personal Expression campaign featured full screen animated winks, animated dynamic display pictures that automatically changed according to consumers’ mood or conversation; and fun animated emoticons. Fans were able to download the Personal Expression from within any Windows Live Messenger conversation window.

As part of the campaign, Red Box New Media created rich media ads to promote the Personal Expressions across Hotmail, the MSN portals and within the Windows Live Messenger application buddy list.

Red Box also created a multitude of creative assets for distribution via mobile platforms for the film including mobile wallpapers and animated screensavers.

the results:

Visually stunning creative assets for a visually stunning film! High interactions with the Personal Expression elements on Windows Live Messenger saw the campaign rolling out to a second set of markets.


For more information on this project please contact us		  

Fantastic Mr. Fox Mrs. Fox Ash Kylie Skip

Fantastic Mr. Fox Mobile Screensaver Taster


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