A multi-national campaign to entertain Fanta consumers and to promote the brand of Fanta.
Taking our highly successful wink creation that step further and also including the option of one click downloadable Windows Live Space themes, along with the usual suspects from the Red Box line up – a PE campaign to add some orange fizz to Europe was needed.
A unique animated wink that could be personalised in an easy-to-use application, (housed in a Windows Live Messenger Tab - a media first), that made those who used it the star of the show! Along with that little piece of genius we provided a One-Click Windows Live Space download – which could be added to any Live Space causing a decidedly orange theme and a funky background picture. This along with the usual set of animated emoticons, winks, animated and static display pictures was a campaign worth getting all shook up about…er, just wait a sec before opening that can though…or it’s going to REALLY get messy!!
For more information on this project please contact us