"Alvin & The Chipmunks 2: The Squeakquel" across a wide variety of digital platforms. Our work on the campaign included the creation of English language display banners, rich media banners and display units, animated email signatures, Microsoft Windows Live Messenger 'Personal Expression' elements, PC and MAC downloadable desktop wallpapers, mobile wallpapers, mobile screensavers, downloadable PC screensavers and custom creative assets for placement in digital outlets such as Habbo Hotel, Hotmail, Messenger and the MSN portals. We also versioned each set of assets for up to as many as 28 markets. In the end we made over 600 different pieces of creative material for the campaign - each one lovingly crafted - and so now we're word perfect in Chipmunk and can sing "All The Single Ladies" at Chipmunk pitch ... in 28 languages; quite a party trick! For more information on this project please contact us