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<title>RB Studio Blog from Red Box New Media</title> 
<link>http://www.redboxgroup.net/blog/</link> 
<description>RB Studio Blog from Red Box New Media</description> 
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<title><![CDATA[Twentieth Century Fox and Red Box New Media produce free digital content for "Knight And Day".]]></title>
<description><![CDATA[

Fast-paced action, old school comedy beats and mega-watt star power combine in the latest cinematic offering from Twentieth Century Fox in "Knight And Day"; a movie hitting the big screen near you soon and starring Tom Cruise and Cameron Diaz.

In the sexy action-comedy "Knight And Day", Tom Cruise is a covert agent sent on a mission he was never meant to complete, and Cameron Diaz is a woman caught between the agent and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes and false identities, they come to realize that all they can count on is each other.

To help promote the film across the multiple markets, our friends at Fox commissioned Red Box to produce a veritable feast of free, digital content for users to download from a variety of sources including the official movie websites and third party partner sites, such as the MSN Movies specials.

All sorts of downloads are on offer, including desktop wallpapers and messenger icons for use in chat software such as Microsoft Windows Live Messenger and AOL Messenger. All content is available in six different languages.

So, what are you waiting for? Go get in on the action and start downloading today...

http://www.knightanddaymovie.com]]></description>
<pubDate>Fri, 23 Jul 2010 08:31:00 +0000</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=146</link>
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<title><![CDATA[Twentieth Century Fox, Red Box New Media and a plan come together for "The A Team" ... and we love it when a plan comes together!]]></title>
<description><![CDATA[

Twentieth Century Fox and Red Box New Media have teamed up to promote the worldwide theatrical release of "The A Team" through multiple digital and mobile outlets.

The A Team follows the exciting and daring exploits of a colourful team of former Special Forces soldiers who were set up for a crime they did not commit. Going 'rogue', they utilise their unique talents to try and clear their names and find the true culprit.

To help promote the film across the multiple markets, our friends at Fox commissioned Red Box to produce a raft of free, digital content for users to download from a variety of sources such as the official movie websites and third party partner sites; including the MSN and Orange portals.

Part of the promotional offering is an online, global campaign, providing free viral content across more than 20 markets via Microsoft's Window Live Messenger "Personal Expressions". Users can download free animated content with which to customise their instant messaging experience and even send to friends, mid conversation.

Red Box also produced over 25 Realtone ringtones for various mobile devices; each of which has been specially edited into six different variants – so the content fits the mobile device perfectly. The ringtones featured music and dialogue from the film including a selection from the main characters Hannibal, (Liam Neeson), Face, (Bradley Cooper), BA, (Quinton "Rampage" Jackson) and Murdock, (Sharlto Copley).

Also produced and available for download on multiple mobile devices are a massive bundle of wallpapers and animated screensavers; all of which are available in a large variety of languages and from various sources. Multiple language variants were produced for international markets and a completely different set of materials were created specifically for the domestic markets.

Do you have a need for cool, free A Team stuff?
Do you think you can find it?
Well, if you’re not sure then maybe you should visit ... the official site!

http://www.ateam-movie.com/]]></description>
<pubDate>Thu, 24 Jun 2010 08:35:00 +0000</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=147</link>
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<title><![CDATA[Here comes the big dawg! It’s Twentieth Century Fox's "Marmaduke"; brought to you by Red Box New Media]]></title>
<description><![CDATA[

Twentieth Century Fox has, once again, commissioned Red Box New Media to aid in the digital promotion of their latest theatrical release – in the (very) large shape of "Marmaduke"; the world's most lovable Great Dane.

Marmaduke leaps from comic strip fame, (appearing in 600 newspapers in over 20 countries), to big screen stardom this summer and in this family comedy event, the "Duke" is living large in Orange County, California. But fitting in with his new four-legged friends - and a potential romantic interest - isn't always easy for a super-sized teenage dog.

To help promote the film across the multiple markets, our friends at Fox commissioned Red Box to produce a veritable feast of free, digital content for users to download from a variety of sources such as the official movie websites and third party partner sites.

The large juicy bone in the middle of the feast is an online, global campaign offering free viral content across more than 20 markets via Microsoft's Window Live Messenger "Personal Expressions". Users can download free animated content with which to customise their instant messaging experience and even send to friends, mid conversation.

Also produced and offered up for delectable, digital delight are downloads for mobile devices including a massive bundle of wallpapers and animated screensavers; all of which are available in a large variety of languages and from various sources.

So why not live large and sniff out some cool, free stuff whilst you're online...

http://www.themarmadukemovie.com/]]></description>
<pubDate>Mon, 31 May 2010 08:25:00 +0000</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=145</link>
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<title><![CDATA[Twentieth Century Fox International and Red Box New Media bring "Percy Jackson & The Lightning Thief" to life across Europe in Windows Live Messenger]]></title>
<description><![CDATA[

Greek mythology meets modern day high school teen angst shenanigans in Twentieth Century Fox's latest blockbuster "Percy Jackson & The Lightning Thief"; an all-action mystical extravaganza from the director behind not one, but two of the Harry Potter films.

Trouble-prone Percy Jackson is having problems in high school - but that's the least of his challenges. It's the 21st century, but the gods of Mount Olympus seem to have walked out of the pages of Percy's Greek mythology texts and into his life. Percy has learnt that his real father is Poseidon, god of the sea, which means Percy is a demigod - half human, half god. At the same time, Zeus, the king of all gods, has accused Percy of stealing Zeus' lightning bolt ... the original weapon of mass destruction.

Now, Percy must prepare for the adventure of a lifetime, and the stakes couldn't be higher.

To promote the film across the millions of Windows Live Messenger users, our friends at Fox commissioned Red Box to produce another sparklingly effective Personal Expression campaign – a set of free fun animations and downloadable goodies that users can use to spice up their conversation windows and send to their friends mid-conversation.

The campaign was launched over 18 markets throughout Europe and promoted heavily with rich media and standard display advertising banners dotted around Microsoft Advertising properties, including Hotmail, Messenger and the MSN portals.

Interaction with the campaign assets has been extremely high and feedback very positive which, given the tight production schedule is particularly pleasing.

Examples of our work from this campaign can be found in our portfolio.]]></description>
<pubDate>Wed, 10 Feb 2010 17:02:00 +0000</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=144</link>
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<title><![CDATA[Twentieth Century Fox International launch "Alvin And The Chipmunks 2: The Squeakquel" with global digital advertising campaign.]]></title>
<description><![CDATA[

Festive family fun can be had by all as the squeakquel to the smash hit "Alvin & The Chipmunks" comes to a cinema near you this Christmas. To launch the theatrical release of "Alvin & The Chipmunks 2: The Squeakquel" our friends at Fox commissioned Red Box New Media to generate a veritable mountain of digital goodies for a wide variety of advertising platforms.

The film follows pop sensations Alvin, Simon and Theodore as they end up in the care of Dave Seville's twenty-something nephew Toby. The boys must put aside music super stardom to return to school, and are tasked with saving the school's music program by winning the $25,000 prize in a battle of the bands. But the Chipmunks unexpectedly meet their match in three singing chipmunks known as The Chipettes -  Brittany, Eleanor and Jeanette. Romantic and musical sparks are ignited when the Chipmunks and Chipettes square off.

Our work on the campaign included the creation of English language display banners, rich media banners and display units, animated email signatures, Microsoft Windows Live Messenger 'Personal Expression' elements, desktop wallpapers, mobile wallpapers, PC screensavers, mobile screensavers and custom creative assets for placement in digital outlets such as Habbo Hotel, Hotmail, Messenger and the MSN portals. We also versioned each set of assets for up to as many as 28 markets.

"Part of the challenge on this project was making sure that the elements worked as well as they could within a specific market; making them as relevant to the local market as possible", says Red Box Creative Director Adam Jennings, "to that end we made numerous design tweaks to incorporate local market differences".

In the end we made over 600 different pieces of creative material for the launch - each one lovingly crafted - and so now we're word perfect in Chipmunk and can sing "All The Single Ladies" at Chipmunk pitch ... in 28 languages; quite a party trick!

This was our 7th campaign of this nature for Twentieth Century Fox in 2009, (our 16th collaboration with Fox overall). 

Examples of our work on this campaign can be found in our portfolio.]]></description>
<pubDate>Thu, 31 Dec 2009 16:56:00 +0000</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=143</link>
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<title><![CDATA[Merry Christmas from all of us at Red Box]]></title>
<description><![CDATA[

Hello again

As you are no doubt aware, it's that time of year where we put fingers to keyboards to express, in written word, our best wishes for you and yours over the festive period and into the coming year. A natural part of this process is a reflective look back over the past 12 months. 2009 has been a year so monumental for Red Box New Media that it can only be described by cliché ... 'the best yet'.

Once again we've had great fun with working with all our clients and we’re very proud of the work we've produced. Here are some of the years' highlights:

We helped Hugh Jackman hack and slash his way to the top of the charts in "X-Men Origins: Wolverine" with a global digital advertising campaign that offered free goodies for download on Windows Live Messenger [ Read more here ]

We helped Microsoft launch Windows Live Messenger 9 in France by creating a special set of fun animated emoticons, exclusive to French users only [ Read more here ]

We got Chow Yun Fats' flaming balls off to a flying start with a digital advertising campaign for "Dragonball Evolution" [ Read more here ]

Ben Stiller, Amy Adams, Owen Wilson and Hank Azaria, (amongst others), featured heavily in our multi-region, digital advertising campaign for "Night At the Museum 2". No monkeys were harmed during the making of this campaign! [ Read more here ]

We launched the "Online Encyclopaedia of British Comedy" for Pozzitive Television – the legends behind TV hits like "Little Britain", "dinnerladies" and "Coogan's Run" and radio comedy from the likes of Armando Iannucci, Jeremy Hardy and Simon Pegg. [ Read more here ]

Following on from the French 'taster'; we produced a global, integrated digital campaign for "Ice Age 3: Dawn of the Dinosaurs" that included free goodies via Windows Live Messenger and various other freebies via ICQ; with banners and buttons to boot! [ Read more here ]

July saw the launch of yet more corporate websites for production companies with Big Bear Films, (makers of comedy hits like "My Hero" and "Big Top"), and Summer Films, (creators of the ever popular series "Living With My Idol" and "My Shocking Story"). [ Read more here ]

Launching in time to be the ideal Christmas stocking filler was a brand new comedy DVD, "Milton Jones Live Universe Tour, Part One: Earth"; for which Red Box produced all sleeve and on-body artwork as well as promotional materials. [ Read more here ]

Those lovable, hirsute boys, The Hairy Bikers, came back to our TV screens with a bang – and a brand new series plus multiple 'specials' over the year. To celebrate the fact we revamped their website from ground up and have even found time to launch a shop full of their own product range. [ See more here ]

October saw us go to back to the silver screen, chasing the tail of that adorable rogue the "Fantastic Mr Fox", creating messenger and mobile goodness for all! [ Read more here ]

Before finishing up the year with a massive integrated digital campaign to promote the launch of "Alvin and the Chipmunks 2: The Squeakquel". With over 580 different pieces of creative material created, ranging from screensavers to mobile artwork to messenger goodies; all going live in over 15 countries and on at least 7 different technology platforms ... we're expecting you to buy a ticket to see the film, OK?

But that wasn't all for the year. We also found time for many other projects, collaborating with existing clients and partners and welcoming new clients into the family; like multi-award winning British actress Manjinder Virk, [ See more here ], and Father Films, who's award winning documentary "Naming Pluto" we'd highly recommend you watch, [ See more here ].

There were, of course, too many projects to name in total, but sufficed to say that we've enjoyed working on each and every one and are extremely excited about what's coming up throughout 2010. Many of you may well be aware of what we're up to here in the studio, but should you wish to follow what we're doing, you can always find out more by either signing up to our Studio Blog, (http://www.redboxnewmedia.com/blog), becoming a fan of us on Facebook, (http://www.facebook.com/redboxnewmedia) or reading our daily ramblings on Twitter, (http://www.twitter.com/redboxnewmedia).

Finally, we'd like to dedicate all of our work this year to three very special men: Kenneth Baxter, Alan Smiles and John Stroud; who will all be deeply missed.

And so, as another year comes to a close and the turkey overload and in-laws loom ever closer, I'll take the opportunity to wish you and your loved ones a very Merry Christmas and a healthy and happy 2010.

Adam &amp; the gang]]></description>
<pubDate>Thu, 17 Dec 2009 14:20:00 +0000</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=141</link>
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<title><![CDATA[Twentieth Century Fox International launch "Fantastic Mr Fox" in the UK with Windows Live Messenger campaign]]></title>
<description><![CDATA[
Hot on the heels of a stunning opening at The Times BFI 53rd London Film Festival, "Fantastic Mr Fox" hits UK screens this week and to celebrate the launch Twentieth Century Fox International are giving away downloadable goodies via Windows Live Messenger in a campaign created by digital agency Red Box New Media.

The film is based on the classic children's novel by Roald Dahl. The story follows Fantastic Mr. Fox, (voiced by George Clooney) as the mean old farmers - fat Boggis, squat Bunce and skinny Bean have joined forces and have Mr. Fox and his family surrounded. What they don't know is that they are not just dealing with any old fox - it's Fantastic Mr. Fox and he has a fantastic master plan to save the day!

With a cast including the voice talents of George Clooney, Meryl Streep, Bill Murray, Michael Gambon, Willem Dafoe and Owen Wilson, (to name just a few!) and direction by indie favourite Wes Anderson; the film is set to be a smash.

Launching on October 21st, the Windows Live Messenger Personal Expression campaign features full screen animated winks, animated dynamic display pictures that automatically change according to consumers’ mood or conversation and fun animated emoticons. Consumers are also able to download the Personal Expression from within any Windows Live Messenger conversation window.

As part of the campaign, Red Box New Media created rich media ads to promote the Personal Expressions across the MSN portals and within the Windows Live Messenger application buddy list.

Red Box New Media have also created a multitude of creative assets for distribution via mobile platforms for the film.

Red Box New Media, whose clients include Microsoft, Orange and Sony Ericsson, have worked with Twentieth Century Fox International on a number of productions including "Ice Age 3: Dawn Of the Dinosaurs", "Night At The Museum 2" and "X-Men Origins: Wolverine".]]></description>
<pubDate>Fri, 30 Oct 2009 15:33:00 +0000</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=138</link>
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<item>
<title><![CDATA[Red Box create artwork for new Amazon "Top 10" DVD]]></title>
<description><![CDATA[

"Milton Jones Live Universe Tour Part One: Earth" is the debut DVD of the outstandingly talented stand-up comedian Milton Jones; described by Chortle as "The best one-line merchant in British Comedy".  The DVD goes on sale from October 5th via major retailers such as HMV, Play.com and Amazon; where it's already in the Top 10 Most Popular Stand-Up DVDs.

 "The live show, produced by Red Box friends Pozzitive Television and Phil McIntyre Entertainment, was filmed especially for the DVD and features over 70 minutes of hilarious footage. 

Red Box were commissioned to produce artwork for the outer sleeve and inner cover as well as the on body artwork for the face of the DVD.

"Pozzitive had a bold vision for the concept of the cover and so it was a question of making that concept a reality whilst bearing in mind the requirements of a commercially successful cover", says Red Box 'head chef' Adam Jennings.

Pozzitive director and co-producer of the DVD, David Tyler, agrees; "The combination of bold commercial appeal and the subtlety of the humour within the concept works exceptionally well and we're really pleased with the end result"

The DVD is on sale from October 5th via Amazon, HMV and Play.com, (other stockists are available!), and you can watch exclusive clips now on the Pozzitive YouTube channel:
 http://www.youtube.com/user/PozzitiveComedy]]></description>
<pubDate>Fri, 25 Sep 2009 15:18:00 +0000</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=137</link>
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<item>
<title><![CDATA[Red Box helps TV producers Big Bear Films launch their new website]]></title>
<description><![CDATA[

Red Box New Media are proud to announce the arrival of yet another specially crafted website. This new addition to our family came about through our very good friends at Big Bear Films.  

Big Bear Films make top-notch comedy, drama and factual entertainment for both UK networks and the international market. Whilst the experience of the staff at Big Bear spans many years and a vast array of very successful titles such as "My Hero", "The Hairy Bikers' Cookbook" and the forth coming "Big Top"; they still find time to support the work of new emerging talented writers.

Over the years they have provided audiences with many memorable moments and continue to amuse with their great range of top-notch productions.

Red Box have created an up-to-date, all-singing-all-dancing website and thanks to the long-standing relationship we have with Big Bear; after collaborating with them for such sites as the Hairy Bikers, we achieved a site that truly captures the spirit of the company. 

Company Co-founder Marcus Mortimer says of the project, "It's been great working with Red Box New Media – we're delighted with the new look website that has been created by Adam Jennings and we’re looking forward to easily and regularly changing the content" 

Not only has the front end of the site had a total redesign, we've also built a bespoke content management system for Big Bear to control the site on a day to day basis.

What can we say - we like to work with lovely people! Head over to their new website now and have a look for yourself: www.bigbearfilms.co.uk]]></description>
<pubDate>Fri, 31 Jul 2009 14:43:00 +0000</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=136</link>
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<title><![CDATA[Red Box produce global viral campaign for "Ice Age 3: Dawn of the Dinosaurs"]]></title>
<description><![CDATA[

Things are heating up! Fox and Red Box continue their toasty / cosy / snug / warm, (insert your own heat related noun here!) relationship with another blazing global Personal Expression campaign – this time for "Ice Age 3: Dawn of the Dinosaurs"; the third instalment in the monster CG-toon franchise and following on from our successful collaboration on the "Ice Age 2: The Meltdown" Themepack.

Sid, Diego, Manny, Ellie, Scrat, and Crash and Eddie, return for some close encounters of the Dino-kind! The loveable group discover a whole new world underground – but are they ready for this fiery new adventure! With Manny and Ellie awaiting the arrival of their very own little mammoth, and Sid finding the family of his dreams in the form of some incredibly cute Dino-babies, Scrat finding romance more confusing then his nut hunt, and Diego going soft – it's all go as the temperature goes through the roof!

Once again, we're all giddy happy at our involvement with this scorching family film spectacular - we have created a hot and steamy PE campaign which includes some sizzling backgrounds, boiling-hot emoticons, blistering dynamic display pictures and some practically volcanic animated winks - containing exclusive footage provided just for the PE campaign and not seen anywhere else ... well, until the film opens in cinemas all over the world from July 1st! 

All of this, combined with a set of 90 localised banners live in 15 countries worldwide, is enough to melt even the biggest iceberg!

This, of course, is on top of the exclusive set of animated emoticons for the French promotional tie-in of the film with the launch of Windows Live Messenger 9 (read more on that by clicking here) and as well as the exclusive "animated devils" for German ICQ users . We have been busy haven't we?

Allow yourself to snuggle up to these balmy barmy downloads and add them to your collection now by logging into Windows Live Messenger and clicking on the download icons ... well go on ... we're waiting!

You can see some of the work in action in our portfolio by clicking here]]></description>
<pubDate>Thu, 18 Jun 2009 15:14:00 +0000</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=135</link>
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