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<title>RB Studio Blog from Red Box New Media</title> 
<link>http://www.redboxgroup.net/blog/</link> 
<description>RB Studio Blog from Red Box New Media</description> 
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<title><![CDATA[Red Box New Media Launch Online Showcase Of Work]]></title>
<description><![CDATA[
We are very proud to launch our new online showcase - where we let our work do the talking. 

The new showcase has been designed to allow us to present highlights of our work from the last 16 years, so be sure to keep coming back to see what new additions have been added in to the showcase.

Please feel free to have a look around www.redboxnewmedia.com and do get in touch to let us know what you think of the new website.

Team Red Box]]></description>
<pubDate>Thu, 08 Mar 2012 17:58:00 -0500</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=155</link>
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<title><![CDATA[Paramount Pictures brings "Puss In Boots" to Messenger]]></title>
<description><![CDATA[

It's official - Puss in Boots is back and coming right at you in 3D on the silver screen, in Paramount Pictures' Winter blockbuster "Puss in Boots". That's not the only place you can see Puss though, as Paramount commissioned Red Box to produce a digital promotional campaign for the movie release to roll out on the Windows Live Messenger 'Personal Expressions' platform.

The film follows Puss on his adventures before his now infamous adventures with Shrek. Accompanied by his sidekicks, Humpty Dumpty and Kitty Softpaws, Puss is pitted against Jack and Jill, two murderous outlaws who discover an ancient power which threatens the world.

The free downloads available include profile pictures, background pictures, animated emoticons, a set of clever animated, dynamic display pictures that alter according to your mood and some full screen animated winks – all of which can be used within any messenger chat conversation with your friends.

Red Box localised the campaign into a number of languages; all of which are available now – directly from within a messenger chat conversation. Alternatively, head over here to download the free goodies: http://www.redboxnewmedia.com/pussinboots

After that, why not check out the awesome Puss In Boots website here: http://www.pussinbootsthemovie.com/]]></description>
<pubDate>Tue, 06 Dec 2011 16:29:00 -0500</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=154</link>
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<title><![CDATA[Paramount Pictures brings the Transformers to Messenger]]></title>
<description><![CDATA[

It's official - those robots in disguise are back and coming right at you in 3D on the silver screen, in Paramount Pictures' summer blockbuster Transformers: Dark of the Moon. That's not the only place you can see Optimus and friends though, as Paramount commissioned Red Box to produce a digital promotional campaign for the movie release to roll out, (geddit?), on the Windows Live Messenger 'Personal Expressions' platform.

The film sees Shia LaBeouf return as Sam Witwicky and when a mysterious event from Earth's past erupts into the present day it threatens to bring war to Earth so big that the Transformers alone will not be able to save us.

The free downloads available include profile pictures, background pictures, animated emoticons, a set of clever animated, dynamic display pictures that alter according to your mood and some full screen animated winks – all of which can be used within any messenger chat conversation with your friends.

Red Box localised the campaign into a number of languages; all of which are available now - directly from within a messenger chat conversation. Alternatively, head over here to download the free goodies.

After that, why not check out the awesome Transformers: Dark of the Moon website here: http://www.transformersmovie.com/]]></description>
<pubDate>Tue, 12 Jul 2011 12:34:00 -0400</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=152</link>
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<title><![CDATA[BBC Radio 4 and Pozzitive Television launch new comedy quiz show "The 3rd Degree"]]></title>
<description><![CDATA[]]></description>
<pubDate>Fri, 18 Feb 2011 11:19:00 -0500</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=149</link>
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<title><![CDATA[Award winning comedian Milton Jones launches new official website]]></title>
<description><![CDATA[

Milton Jones, the multi-award winning comedian who has been a panellist many times on Mock the Week (BBC2), and was recently to be seen on Michael McIntyre's Comedy Roadshow (BBC1); has just launched a brand new personal website at www.miltonjones.com

The new site, built by digital creative agency Red Box New Media, features a mixture of biographical information and clips with related merchandise on sale via third party partners Amazon and Audible.co.uk.

Also available on the site is up to date information on his current live stand-up tour "The Lion Whisperer".

The launch of the new site comes hot off the heels of Milton becoming the current Chortle website 'Headliner of the Year'.

"There are great plans ahead for my new website", says Milton, "it's an exciting time".

The site will be live at www.miltonjones.com from Friday 11th February 2011.]]></description>
<pubDate>Tue, 15 Feb 2011 16:32:00 -0500</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=148</link>
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<title><![CDATA[Twentieth Century Fox and Red Box New Media produce free digital content for "Knight And Day".]]></title>
<description><![CDATA[

Fast-paced action, old school comedy beats and mega-watt star power combine in the latest cinematic offering from Twentieth Century Fox in "Knight And Day"; a movie hitting the big screen near you soon and starring Tom Cruise and Cameron Diaz.

In the sexy action-comedy "Knight And Day", Tom Cruise is a covert agent sent on a mission he was never meant to complete, and Cameron Diaz is a woman caught between the agent and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes and false identities, they come to realize that all they can count on is each other.

To help promote the film across the multiple markets, our friends at Fox commissioned Red Box to produce a veritable feast of free, digital content for users to download from a variety of sources including the official movie websites and third party partner sites, such as the MSN Movies specials.

All sorts of downloads are on offer, including desktop wallpapers and messenger icons for use in chat software such as Microsoft Windows Live Messenger and AOL Messenger. All content is available in six different languages.

So, what are you waiting for? Go get in on the action and start downloading today...

http://www.knightanddaymovie.com]]></description>
<pubDate>Fri, 23 Jul 2010 08:31:00 -0400</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=146</link>
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<title><![CDATA[Twentieth Century Fox, Red Box New Media and a plan come together for "The A Team" ... and we love it when a plan comes together!]]></title>
<description><![CDATA[

Twentieth Century Fox and Red Box New Media have teamed up to promote the worldwide theatrical release of "The A Team" through multiple digital and mobile outlets.

The A Team follows the exciting and daring exploits of a colourful team of former Special Forces soldiers who were set up for a crime they did not commit. Going 'rogue', they utilise their unique talents to try and clear their names and find the true culprit.

To help promote the film across the multiple markets, our friends at Fox commissioned Red Box to produce a raft of free, digital content for users to download from a variety of sources such as the official movie websites and third party partner sites; including the MSN and Orange portals.

Part of the promotional offering is an online, global campaign, providing free viral content across more than 20 markets via Microsoft's Window Live Messenger "Personal Expressions". Users can download free animated content with which to customise their instant messaging experience and even send to friends, mid conversation.

Red Box also produced over 25 Realtone ringtones for various mobile devices; each of which has been specially edited into six different variants – so the content fits the mobile device perfectly. The ringtones featured music and dialogue from the film including a selection from the main characters Hannibal, (Liam Neeson), Face, (Bradley Cooper), BA, (Quinton "Rampage" Jackson) and Murdock, (Sharlto Copley).

Also produced and available for download on multiple mobile devices are a massive bundle of wallpapers and animated screensavers; all of which are available in a large variety of languages and from various sources. Multiple language variants were produced for international markets and a completely different set of materials were created specifically for the domestic markets.

Do you have a need for cool, free A Team stuff?
Do you think you can find it?
Well, if you’re not sure then maybe you should visit ... the official site!

http://www.ateam-movie.com/]]></description>
<pubDate>Thu, 24 Jun 2010 08:35:00 -0400</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=147</link>
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<title><![CDATA[Here comes the big dawg! It’s Twentieth Century Fox's "Marmaduke"; brought to you by Red Box New Media]]></title>
<description><![CDATA[

Twentieth Century Fox has, once again, commissioned Red Box New Media to aid in the digital promotion of their latest theatrical release – in the (very) large shape of "Marmaduke"; the world's most lovable Great Dane.

Marmaduke leaps from comic strip fame, (appearing in 600 newspapers in over 20 countries), to big screen stardom this summer and in this family comedy event, the "Duke" is living large in Orange County, California. But fitting in with his new four-legged friends - and a potential romantic interest - isn't always easy for a super-sized teenage dog.

To help promote the film across the multiple markets, our friends at Fox commissioned Red Box to produce a veritable feast of free, digital content for users to download from a variety of sources such as the official movie websites and third party partner sites.

The large juicy bone in the middle of the feast is an online, global campaign offering free viral content across more than 20 markets via Microsoft's Window Live Messenger "Personal Expressions". Users can download free animated content with which to customise their instant messaging experience and even send to friends, mid conversation.

Also produced and offered up for delectable, digital delight are downloads for mobile devices including a massive bundle of wallpapers and animated screensavers; all of which are available in a large variety of languages and from various sources.

So why not live large and sniff out some cool, free stuff whilst you're online...

http://www.themarmadukemovie.com/]]></description>
<pubDate>Mon, 31 May 2010 08:25:00 -0400</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=145</link>
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<title><![CDATA[Twentieth Century Fox International and Red Box New Media bring "Percy Jackson & The Lightning Thief" to life across Europe in Windows Live Messenger]]></title>
<description><![CDATA[

Greek mythology meets modern day high school teen angst shenanigans in Twentieth Century Fox's latest blockbuster "Percy Jackson & The Lightning Thief"; an all-action mystical extravaganza from the director behind not one, but two of the Harry Potter films.

Trouble-prone Percy Jackson is having problems in high school - but that's the least of his challenges. It's the 21st century, but the gods of Mount Olympus seem to have walked out of the pages of Percy's Greek mythology texts and into his life. Percy has learnt that his real father is Poseidon, god of the sea, which means Percy is a demigod - half human, half god. At the same time, Zeus, the king of all gods, has accused Percy of stealing Zeus' lightning bolt ... the original weapon of mass destruction.

Now, Percy must prepare for the adventure of a lifetime, and the stakes couldn't be higher.

To promote the film across the millions of Windows Live Messenger users, our friends at Fox commissioned Red Box to produce another sparklingly effective Personal Expression campaign – a set of free fun animations and downloadable goodies that users can use to spice up their conversation windows and send to their friends mid-conversation.

The campaign was launched over 18 markets throughout Europe and promoted heavily with rich media and standard display advertising banners dotted around Microsoft Advertising properties, including Hotmail, Messenger and the MSN portals.

Interaction with the campaign assets has been extremely high and feedback very positive which, given the tight production schedule is particularly pleasing.

Examples of our work from this campaign can be found in our portfolio.]]></description>
<pubDate>Wed, 10 Feb 2010 17:02:00 -0500</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=144</link>
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<title><![CDATA[Twentieth Century Fox International launch "Alvin And The Chipmunks 2: The Squeakquel" with global digital advertising campaign.]]></title>
<description><![CDATA[

Festive family fun can be had by all as the squeakquel to the smash hit "Alvin & The Chipmunks" comes to a cinema near you this Christmas. To launch the theatrical release of "Alvin & The Chipmunks 2: The Squeakquel" our friends at Fox commissioned Red Box New Media to generate a veritable mountain of digital goodies for a wide variety of advertising platforms.

The film follows pop sensations Alvin, Simon and Theodore as they end up in the care of Dave Seville's twenty-something nephew Toby. The boys must put aside music super stardom to return to school, and are tasked with saving the school's music program by winning the $25,000 prize in a battle of the bands. But the Chipmunks unexpectedly meet their match in three singing chipmunks known as The Chipettes -  Brittany, Eleanor and Jeanette. Romantic and musical sparks are ignited when the Chipmunks and Chipettes square off.

Our work on the campaign included the creation of English language display banners, rich media banners and display units, animated email signatures, Microsoft Windows Live Messenger 'Personal Expression' elements, desktop wallpapers, mobile wallpapers, PC screensavers, mobile screensavers and custom creative assets for placement in digital outlets such as Habbo Hotel, Hotmail, Messenger and the MSN portals. We also versioned each set of assets for up to as many as 28 markets.

"Part of the challenge on this project was making sure that the elements worked as well as they could within a specific market; making them as relevant to the local market as possible", says Red Box Creative Director Adam Jennings, "to that end we made numerous design tweaks to incorporate local market differences".

In the end we made over 600 different pieces of creative material for the launch - each one lovingly crafted - and so now we're word perfect in Chipmunk and can sing "All The Single Ladies" at Chipmunk pitch ... in 28 languages; quite a party trick!

This was our 7th campaign of this nature for Twentieth Century Fox in 2009, (our 16th collaboration with Fox overall). 

Examples of our work on this campaign can be found in our portfolio.]]></description>
<pubDate>Thu, 31 Dec 2009 16:56:00 -0500</pubDate>
<link>http://www.redboxnewmedia.com/blog/index.php?article=143</link>
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