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Red Box produce slashing great viral campaign for "X-Men Origins: Wolverine"
Red Box produce slashing great viral campaign for 'X-Men Origins: Wolverine'

Where it all began...!

Here at Red Box we all love a good mystery - How many roads must a man walk down?? Did the butler REALLY do it?? And what made Wolverine ... well ... Wolverine?? Now, thanks to a superb pre-quell to the stonking X-Men films, we can finally find out the answer to that third question at least!

"X-Men Origins: Wolverine" is the newest kid on the block from 20th Century Fox - it tells the story of Logan, the miraculous self-healer, from a violent and romantic past all the way through to the notorious Weapon X program and his re-birth as the Wolverine we know and love. Along the way he meets a number of X-Men mutants, both familiar; and brand-spanking-new legends of the X-Men universe - hotly anticipated by fans everywhere!

Where do we fit in I hear you ask? Well, following on from our very successful multi-national Themepack for "X-Men: The Last Stand" we've done it again (and yes we will allow a small space for smug preening here ... right that's enough - onwards!), you can now download some seriously cool backgrounds, animated winks, emoticons and animated display pictures to wow and amuse: And this is International people - so no excuses now!

All available as ever from within your Windows Live Messenger - get downloading now.

Oh and for those that don't know - 42; and YES, in the library with the candle-stick, it was obvious from the start of act 2 - if you were paying attention that is!

The technical bit:
Red Box produced localised content for over 15 markets for a multi-national Personal Expression campaign running on Windows Live Messenger for Twentieth Century Fox International. To compliment the PE creative assets a large number of promotion banners were created and then localised, (around 90 in total), which ran in various placements on the MSN portals and Windows Live Messenger clients.

You can see some of our work on this campain in our portfolio by clicking here


Tuesday 14th April, 2009 posted by RB





 


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