Twentieth Century Fox and Red Box New Media have teamed up to promote the worldwide theatrical release of "The A Team" through multiple digital and mobile outlets.

The A Team follows the exciting and daring exploits of a colourful team of former Special Forces soldiers who were set up for a crime they did not commit. Going 'rogue', they utilise their unique talents to try and clear their names and find the true culprit.

To help promote the film across the multiple markets, our friends at Fox commissioned Red Box to produce a raft of free, digital content for users to download from a variety of sources such as the official movie websites and third party partner sites; including the MSN and Orange portals.

Part of the promotional offering is an online, global campaign, providing free viral content across more than 20 markets via Microsoft's Window Live Messenger "Personal Expressions". Users can download free animated content with which to customise their instant messaging experience and even send to friends, mid conversation.

Red Box also produced over 25 Realtone ringtones for various mobile devices; each of which has been specially edited into six different variants – so the content fits the mobile device perfectly. The ringtones featured music and dialogue from the film including a selection from the main characters Hannibal, (Liam Neeson), Face, (Bradley Cooper), BA, (Quinton "Rampage" Jackson) and Murdock, (Sharlto Copley).

Also produced and available for download on multiple mobile devices are a massive bundle of wallpapers and animated screensavers; all of which are available in a large variety of languages and from various sources. Multiple language variants were produced for international markets and a completely different set of materials were created specifically for the domestic markets.

Do you have a need for cool, free A Team stuff?
Do you think you can find it?
Well, if you’re not sure then maybe you should visit ... the official site!

http://www.ateam-movie.com/