Twentieth Century Fox has, once again, commissioned Red Box New Media to aid in the digital promotion of their latest theatrical release – in the (very) large shape of "Marmaduke"; the world's most lovable Great Dane.

Marmaduke leaps from comic strip fame, (appearing in 600 newspapers in over 20 countries), to big screen stardom this summer and in this family comedy event, the "Duke" is living large in Orange County, California. But fitting in with his new four-legged friends - and a potential romantic interest - isn't always easy for a super-sized teenage dog.

To help promote the film across the multiple markets, our friends at Fox commissioned Red Box to produce a veritable feast of free, digital content for users to download from a variety of sources such as the official movie websites and third party partner sites.

The large juicy bone in the middle of the feast is an online, global campaign offering free viral content across more than 20 markets via Microsoft's Window Live Messenger "Personal Expressions". Users can download free animated content with which to customise their instant messaging experience and even send to friends, mid conversation.

Also produced and offered up for delectable, digital delight are downloads for mobile devices including a massive bundle of wallpapers and animated screensavers; all of which are available in a large variety of languages and from various sources.

So why not live large and sniff out some cool, free stuff whilst you're online...

http://www.themarmadukemovie.com/