Greek mythology meets modern day high school teen angst shenanigans in Twentieth Century Fox's latest blockbuster "Percy Jackson & The Lightning Thief"; an all-action mystical extravaganza from the director behind not one, but two of the Harry Potter films.

Trouble-prone Percy Jackson is having problems in high school - but that's the least of his challenges. It's the 21st century, but the gods of Mount Olympus seem to have walked out of the pages of Percy's Greek mythology texts and into his life. Percy has learnt that his real father is Poseidon, god of the sea, which means Percy is a demigod - half human, half god. At the same time, Zeus, the king of all gods, has accused Percy of stealing Zeus' lightning bolt ... the original weapon of mass destruction.

Now, Percy must prepare for the adventure of a lifetime, and the stakes couldn't be higher.

To promote the film across the millions of Windows Live Messenger users, our friends at Fox commissioned Red Box to produce another sparklingly effective Personal Expression campaign – a set of free fun animations and downloadable goodies that users can use to spice up their conversation windows and send to their friends mid-conversation.

The campaign was launched over 18 markets throughout Europe and promoted heavily with rich media and standard display advertising banners dotted around Microsoft Advertising properties, including Hotmail, Messenger and the MSN portals.

Interaction with the campaign assets has been extremely high and feedback very positive which, given the tight production schedule is particularly pleasing.

Examples of our work from this campaign can be found in our portfolio.