Hot on the heels of a stunning opening at The Times BFI 53rd London Film Festival, "Fantastic Mr Fox" hits UK screens this week and to celebrate the launch Twentieth Century Fox International are giving away downloadable goodies via Windows Live Messenger in a campaign created by digital agency Red Box New Media.

The film is based on the classic children's novel by Roald Dahl. The story follows Fantastic Mr. Fox, (voiced by George Clooney) as the mean old farmers - fat Boggis, squat Bunce and skinny Bean have joined forces and have Mr. Fox and his family surrounded. What they don't know is that they are not just dealing with any old fox - it's Fantastic Mr. Fox and he has a fantastic master plan to save the day!

With a cast including the voice talents of George Clooney, Meryl Streep, Bill Murray, Michael Gambon, Willem Dafoe and Owen Wilson, (to name just a few!) and direction by indie favourite Wes Anderson; the film is set to be a smash.

Launching on October 21st, the Windows Live Messenger Personal Expression campaign features full screen animated winks, animated dynamic display pictures that automatically change according to consumers’ mood or conversation and fun animated emoticons. Consumers are also able to download the Personal Expression from within any Windows Live Messenger conversation window.

As part of the campaign, Red Box New Media created rich media ads to promote the Personal Expressions across the MSN portals and within the Windows Live Messenger application buddy list.

Red Box New Media have also created a multitude of creative assets for distribution via mobile platforms for the film.

Red Box New Media, whose clients include Microsoft, Orange and Sony Ericsson, have worked with Twentieth Century Fox International on a number of productions including "Ice Age 3: Dawn Of the Dinosaurs", "Night At The Museum 2" and "X-Men Origins: Wolverine".