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Red Box produce global viral campaign for "Ice Age 3: Dawn of the Dinosaurs"
Red Box produce global viral campaign for 'Ice Age 3: Dawn of the Dinosaurs'

Things are heating up! Fox and Red Box continue their toasty / cosy / snug / warm, (insert your own heat related noun here!) relationship with another blazing global Personal Expression campaign – this time for "Ice Age 3: Dawn of the Dinosaurs"; the third instalment in the monster CG-toon franchise and following on from our successful collaboration on the "Ice Age 2: The Meltdown" Themepack.

Sid, Diego, Manny, Ellie, Scrat, and Crash and Eddie, return for some close encounters of the Dino-kind! The loveable group discover a whole new world underground – but are they ready for this fiery new adventure! With Manny and Ellie awaiting the arrival of their very own little mammoth, and Sid finding the family of his dreams in the form of some incredibly cute Dino-babies, Scrat finding romance more confusing then his nut hunt, and Diego going soft – it's all go as the temperature goes through the roof!

Once again, we're all giddy happy at our involvement with this scorching family film spectacular - we have created a hot and steamy PE campaign which includes some sizzling backgrounds, boiling-hot emoticons, blistering dynamic display pictures and some practically volcanic animated winks - containing exclusive footage provided just for the PE campaign and not seen anywhere else ... well, until the film opens in cinemas all over the world from July 1st!

All of this, combined with a set of 90 localised banners live in 15 countries worldwide, is enough to melt even the biggest iceberg!

This, of course, is on top of the exclusive set of animated emoticons for the French promotional tie-in of the film with the launch of Windows Live Messenger 9 (read more on that by clicking here) and as well as the exclusive "animated devils" for German ICQ users . We have been busy haven't we?

Allow yourself to snuggle up to these balmy barmy downloads and add them to your collection now by logging into Windows Live Messenger and clicking on the download icons ... well go on ... we're waiting!

You can see some of the work in action in our portfolio by clicking here


Thursday 18th June, 2009 posted by RB





 


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